Last weekend, I used to be on the highway and ravenous after a morning of errands. I pulled out my cellphone and after rooting via a multitude of complicated navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading residence to accept a tragic bowl of cereal. I blame all-too-common horrible restaurant web site design, and I’m not the one one who has been deterred from patronage by unhealthy web site design.

In reality, 68% of diners are discouraged from visiting a restaurant due to a foul web site.

That’s why I’m cataloging among the finest restaurant web site design examples you should utilize for inspiration, whether or not you’re overhauling your website, updating your model, or launching your individual place.

Before we get to the examples, although, let’s take a more in-depth take a look at why you want to care about your restaurant web site design—not simply to keep away from ruining my weekend morning, however to develop your enterprise.

Why do you want to care about restaurant web site design?

You’ve already learn the stat in the intro, however listed below are some extra:

77% of customers will go to a restaurant’s web site earlier than eating in or taking out meals.
When inserting a web based order, a patron is more likely to use a restaurant’s website than a third-party website like Grubhub.
Even you probably have a practical web site, 30% of diners are turned off by an outdated look.

So whereas your menu, social media profiles, and listings are vital for restaurant advertising and marketing, an interesting, efficient web site is important for gross sales and income.

And the significance of a strong digital presence is simply going to turn out to be extra vital. It’s no shock that youthful generations have stronger preferences for on-line interactions, together with web site FAQs over cellphone calls, ordering via a web site or app as an alternative of over the cellphone, and extra.

In reality, Statista discovered that greater than 50% of individuals 18-29 years outdated ordered meals on-line throughout April 2020 and nearly 40% of individuals 30-49 years outdated.

(*13*)

13 scrumptious restaurant web site design examples

The simplest web site design will depend upon the type of your restaurant. Is it formal or informal? An intimate dinner spot or a must-see brewery? A meals truck or a neighborhood chain? You need to talk your spot’s character to your clients in order that they know precisely what to count on, so all of those components will influence your web site design. But there are some commonplace parts. that you just’ll need to embody regardless.

So we’ve rounded up 13 restaurant web site design examples of those necessities, together with nice branding, intuitive navigation, and a lot extra. Take a glance.

1. Mida

Mida is an Italian restaurant in Boston’s South End with superb pasta dishes, an important wine checklist, and an ambiance that’s, fairly merely, cool. The web site design matches this completely.

The shadowy Millennial pink background, the modern sans serif font, the intriguing {photograph}. The impact is cool and clickable, which is right for a restaurant trying to get reservations and on-line orders.

2. Bennett’s

In case you’re pondering interesting model design is only for cool or upscale eating places, let’s take a look at Bennett’s. This sandwich store is positioned in Kennebunk, Maine, with further places in New Hampshire, Maine, and Boston.

The line-drawn sandwich feels nostalgic, however the brand font is good and trendy. The black-and-white can also be a pointy backdrop for the sandwich pictures, and the enjoyable, vivid yellow accent. Plus, this works properly for a sandwich place with a beach-town origin.

3. Shake Shack

Shake Shack is a big fast-food chain with a younger, trendy really feel. Its web site shade scheme is comparable to Bennett’s: black and white with a vivid, featured inexperienced.

Shake Shack’s web site additionally options its menu—which most searchers are on the lookout for—proper on its residence web page.

The pictures are detailed and present every part on the burgers and sandwiches, and proper beneath every merchandise has a full description, together with all allergen data. This is nice, nevertheless it isn’t only for giant chains or franchises. Including this data is vital for serving a ton of individuals successfully and safely, so make it simple for everybody with meals restrictions to determine which objects in your menu work for them.

4. Union Square Donuts

One non-negotiable design aspect in your restaurant web site (actual property web sites too!): pictures. 45% of restaurant patrons say they particularly search for meals pictures on restaurant web sites, and 36% say disappointing meals pictures discourages them from visiting a restaurant.

These don’t want to be tremendous fancy or staged, however the meals wants to look superb. Here’s how Union Square Donuts does it.

Delicious, donut-y perfection.

5. Founding Farmers

Founding Farmers is a Mid-Atlantic chain of farm-to-table eating places that originated in D.C., therefore the adorably punny title. The eating places characteristic recent meals with domestically sourced components and a deal with brunch. Even extra, Founding Farmers is majority farmer-owned, sustainably operated, and intent on giving again to its communities.

This human-first focus is front-and-center in the hero part video.

The video frames the expertise from begin to end with individuals—a diner strolling in the door, prep cooks cooking and plating, and a server going above and past with a takeout order. An glorious approach to talk to potential patrons the feel-good heart of this native chain.

6. The Lost Kitchen

The Lost Kitchen is a small, boutique restaurant opened by Erin French that exploded in the previous couple of years. It’s far more than simply the restaurant now—it’s a BnB, a small items retailer, cookbooks, and even a TV present. The web site communicates this properly, with out dropping sight of the model.

The smooth off-white backgrounds and deep grey fonts. The easy design. And discover the muted bucolic pictures flanking the brighter, extra colourful shot of Erin French. This retains the center of the restaurant, now the model, on the heart.

7. Giusto

Your restaurant doesn’t want to have a star chef or a TV present to give you the option to characteristic your distinctive promoting factors. Maybe it’s a particular one-of-a-kind dish, possibly it’s the situation, possibly it’s the household custom. Whatever makes your home particular wants to be highlighted in your web site.

Giusto does this rather well. The restaurant has a small indoor part and a big, open-air bar and bar seating on a deck overlooking Newport, Rhode Island’s harbor. This picture is, after all, on its homepage.

8. Pizzeria Beddia

Having a unique historical past, location, or focus is nice (particularly in your about us web page). But generally what makes your restaurant particular may be extra frequent: farm-fresh meals, a neighborhood connection, a sluggish, handmade specialty.

This nonetheless deserves prime billing in any restaurant web site design.

Here’s an instance. Pizzeria Beddia, positioned in Philadelphia, showcases its handmade pizza and the method proper on the homepage.

It seems scrumptious. Bonus factors for the banner promoting the schedule change, too.

9. Rebel Rebel

If your restaurant has been featured in the press or obtained any awards, this could go in your web site. Depending in your model, this could possibly be a photograph, a hyperlink, or a badge in your homepage.

Rebel Rebel is a pure wine bar in Somerville, Massachusetts that manages to share its achievements prominently with out breaking out of its hipster-y character.

Rebel Rebel celebrates its James Beard award with a easy banner—letting everybody know, however not gushing or getting uncool.

10. Condesa

Whenever I’m visiting a restaurant web site (or any web site, for that matter), I’m on the lookout for one thing. A menu, hours, social hyperlinks, a reservation. That’s why you want to prioritize simple navigation by yourself website.

I like how Condesa, a Mexican restaurant in Philadelphia, accomplishes this with out the design trying utilitarian or boring.

The left revolves via a gallery of restaurant pictures, and the daring pink on the appropriate has all the data you want, together with a CTA to e-book a reservation and one other to order takeout. Nice and straightforward.

11. Rose Foods

Rose Foods additionally makes use of vivid colours to exhibit its model character. Located in Portland, Maine, this restaurant described itself throughout the web as a house-made bagel store that includes sandwiches and basic Jewish deli fare.

Because the main focus is on classics, Rose Foods leans into retro fonts and kitschy line drawings and consists of only a few pictures. The impact? Based on the small store’s weekend waits and 20k Instagram followers, it really works.

12. Uni

One of the the reason why a restaurant web site is so vital to get proper is as a result of it’s usually your potential buyer’s first interplay together with your band. You need to embody all the primary data, in addition to allow them to know what to count on after they go to you IRL.

Here’s an important instance from Uni, an izakaya in Boston.

The really feel of the web site is modern, darkish, intimate, and crowded (in a comfortable approach). This is precisely what Uni seems like inside.

13. Girl & the Goat

Some eating places have a number of places which might be almost an identical. But others have a couple of places with distinct personalities. If that’s your restaurant, be sure that to convey this in your web site. Girl & the Goat does this properly.

The inside of the Los Angeles location is mild and ethereal with numerous pure daylight and greenery. The Chicago location is darker and moodier with deep wooden tones, black accents, and an ornate bar. The web site options pictures highlighting the attraction of every location’s ambiance, in addition to the identical scrumptious meals.

Make certain your restaurant web site design delivers

Your restaurant’s web site is one other aspect of your buyer expertise, so reap the benefits of that chance. You need to supply the identical high-quality service, share the identical data, invite the identical supreme clients, and begin forming that relationship instantly.

The restaurant web site design examples above supply tons of nice concepts for inspiration, and some repeat necessities. Here’s a fast run-down of the weather it is best to deal with to be sure that your restaurant web site as efficient as doable:

Clear location or places
Easy-to-access menu
Appealing branding
Contact data
High-quality pictures
Reservation CTA
Order on-line CTA
Awards and press