February is dwelling to probably the most romantic vacation of the 12 months:
Just kidding (shouldn’t that be in March anyway?). But there may be a lot extra to February than Branch’s Conversation Hearts and #sharethelove. So at present, I’m showering you with over 50 inventive and February advertising concepts and examples that will help you join with prospects and construct your model.
Table of contents
February consciousness causes
Below is a listing of consciousness causes acknowledged in February that may assist you to with cause-related advertising.
American History Month
American Heart Month (coronary heart illness)
Bake for Family Fun Month
Black History Month
Cancer Prevention Month
Children’s Dental Health Month
Embroidery Month
Free and Open-Source Software Month
Library Lover’s Month
Self-Check Month
Teen Dating Violence Awareness Month
Wedding Month
Some of those are normal whereas others are extremely particular, so relying on your corporation, your commerce, or your niche, you could or might not be capable to apply these to your February social media and marketing campaigns (National Embroidery Month isn’t precisely versatile, for instance).
February nationwide days
There’s a full listing of February nationwide days and dates on the backside of this put up, however listed below are some highlights:
February diversity, equity & inclusion
Alright, now it’s time to get into the marketing ideas. Let’s start with important dates and observances that can help you in your diversity, equity, and inclusion efforts.
Black History Month: Your Black History-related content should not actually be a marketing ploy but a genuine initiative to raise awareness and promote civil rights.
Here are some things you can do.
Highlight prominent Black leaders in your industry—lawyers, politicians, scientists, artists, educators, and athletes who have shaped or are shaping American society or your industry.
Interview or feature Black business owners, influencers, or members of your community who are helping to make history.
Share quotes, little-known facts, and eye-opening stats about Black History—especially those related to your industry or niche.
Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the first openly LGBT woman elected to both houses of Congress. Post an inspiring quote from her on Instagram or Facebook.
Susan B. Anthony’s birthday (Feb 15): This famous female is a leader of the women’s suffrage movement who advocated for abolition, labor rights, equal pay and more. On this day, share an eye-opening statistic or inspirational quote to raise awareness.
Meaningful February marketing ideas
In addition to inclusivity, there are plenty of other themes during February that can help you with meaningful marketing. Showing your support for causes you care about is a great way to connect with your audience and express your core values. Here are some ideas and examples.
Heart Health Awareness Month
So February isn’t all about that $1 pink balloon heart but also that invaluable organ inside of you that makes you tick. If your business is focused on health and wellness, this is a great marketing opportunity for you.
Fitness centers and gyms can partner with a local health center for heart disease awareness or screenings.
Host special classes focusing on cardiovascular activity.
Write informative blog posts about heart health and risk factors. Use this time to market your business by educating your customers on leading healthy lives.
Give out a free heart-healthy gift with purchases or registrations.
In the example below, this fitness center is giving out free heart rate monitors to those who join in the month of February.
If you’re not a health or fitness business, no problem.
Any business can sponsor a Healing Heart 5k, or donate a portion of their profits to a heart health-related nonprofit.
Think outside the box—pet hearts, artichoke hearts, hearts of remain, website health (the heart of a business marketing strategy, for example).
RELATED: 34 Genuine Valentine’s Day Messages and Email Templates to Send to Customers
Children’s Dental Health Month
Dentists can certainly have a field day with this one, but other businesses can use this opportunity to teach parents and students about the importance of dental health.
Daycares, fitness centers, and churches can host special classes about the importance of dental hygiene.
If you’re a dentist, you may offer to teach such classes. Or spruce up your dentist website with some extra decorations or promotions.
Ecommerce businesses can promote their oral hygiene products.
If you’re not a dentist, a simple social media post to bring your target audience’s attention to the cause can go a long way.
Cancer Awareness Month
In addition to having World Cancer Day, the whole month of February is dedicated to cancer awareness. Show your support on Facebook with a purple-themed post or initiative. You can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
Wear Red Day
National Wear Red Day is focused on raising awareness for heart disease. On this day, you could:
Host an event in support of cardiovascular health and promote it on Instagram.
Promote your red products or give your social media profiles or homepage a red theme for the day.
Post an applicable picture to Instagram with an eye-opening stat. This is a great way to increase Instagram engagement.
World Cancer Day
You may also want to run a special promotion on World Cancer Day itself, especially if you’re in the health and fitness industry.
Fun February marketing ideas
Some of these are well-known, others not so much. Take a look and see which ones align with your brand voice and values.
Presidents Day
Federal holidays like these are always versatile. Any industry can run a Presidents Day sale—for the day, the weekend, or the whole dang month. Here are some ideas:
Run a presidential trivia night at your restaurant or even on social media.
Run a Presidents Day giveaway on Instagram or Facebook.
Create a Facebook event for your sale.
Ice Cream for Breakfast Day
Ironically, in the middle of Children’s Dental Health Month is Ice Cream for Breakfast Day…oops? But who says you can’t use this quirky holiday to market your business?
Held on the first Saturday of February, this is an opportunity for bakeries, ice cream shops, or restaurants to run special promotions.
If you’re not in the confectionery industry, here are some other ideas:
Let your local social media followers know the place they’ll have fun the day.
Host a digital ice cream for breakfast occasion.
Ask your followers to share their ice cream sundaes.
Mardi Gras
Fat (mardi) Tuesday (Gras) is held on the final Tuesday earlier than Ash Wednesday yearly. It’s a celebration of life earlier than the extra somber Ash Wednesday and following interval of Lent. Here are some Mardi Gras advertising concepts:
Write a weblog put up with a “celebration of life” theme.
Promote your purple, inexperienced, and gold merchandise.
Run a Mardi Gras Instagram giveaway.
Enter prospects on that day right into a drawing for a present card or low cost.
Offer a reduction to those that put on Mardi Gras beads to your retailer, occasion, or courses. Promote the sale forward of time with a put up and encourage followers all through the day by posting photos of consumers carrying their beads.
Love Your Pet Day
Love Your Pet Day is February’s alternative so that you can shamelessly put up about your pet. But listed below are some further concepts to contemplate:
Write a weblog put up about what your pet can train you about [topic relevant to your industry].
Have your workers share pictures of their pets and put the montage on social media or in your February publication.
Come up with a pet-themed incentive. For instance, Select Hotels invited its followers to touch upon its put up with their favourite moments with their pets, and that in the event that they did, “A shock awaits the 2 of you in your subsequent go to.”
Make a Friend Day
This day provides you plenty of alternatives for inventive advertising.
Send out a overview request e-mail themed round asking your prospects to be your good friend. (Use these February email subjet lines for inspiration!)
Partner with a neighboring or complementary enterprise and run a joint pals promotion.
Remind folks of your referral program or run a one-day particular the place referrals lead to a reduction or present.
Groundhog Day Contest
This superstitious day occurs on February 2 yearly. For the uninitiated, if the groundhog sees its shadow, winter will final six extra weeks. If it doesn’t see its shadow, spring will arrive early. Plenty of enjoyable advertising materials to work with right here.
Run a sale the place the provide is contingent upon the end result of the day.
Create content material impressed by the Groundhog Day film, sharing tricks to break up the monotony or keep away from repeating errors.
On Groundhog Day, you may run a contest, share a query or ballot along with your viewers, or just share a enjoyable truth in regards to the day.
Super Bowl
The Super Bowl is without doubt one of the most watched applications on tv. How does your audience relate to soccer? Are they soccer followers? Spouses or dad and mom of soccer followers? Athletes? Is your corporation positioned close to a Superbowl venue? Run a particular throughout Superbowl weekend, create Superbowl-themed merchandise, or share a useful tip related to what their Superbowl expertise can be like.
February hashtag advertising concepts
Hashtags can broaden your attain and add some character to your posts. Here are some fundamental February hashtags to mess around with.
#Febsale
If you’re simply getting began along with your Instagram advertising, begin fundamental with one thing so simple as a #Febsale. In the beneath instance, the small enterprise Mexicali took a snapshot of their ready-to-ship orders to advertise their February sale and encourage folks to purchase.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
#FebruaryFeels for temper
You don’t have to have a sale for a February-friendly Instagram put up. How about simply interesting to your viewers’s temper throughout this time of 12 months?
Just be sure you’re interesting to the temper of your particular viewers in February because it pertains to your corporation. Is your viewers…
Filing tax kinds?
Returning again to highschool after break?
Reading love tales and in search of optimistic vibes?
Totally embracing singledom?
#FebruaryFeels for a testimonial
Look again by way of your pictures and even user-generated content material. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, because the (*47*) Girls Choir does beneath?
#FebruaryFavorites to advertise different content material
This is an efficient approach to floor seasonal content material or merchandise and even to deliver to gentle among the forgotten ones. Share a roundup of your hottest services or products, and even your favourite suggestions, instruments, merchandise, or assets associated to your viewers’s objectives and wishes.
#FebruaryCharacteristic to advertise merchandise
Whether the product you’re selling is February-themed or not, you can also make it so through the use of the hashtag #Februaryfeature. Pick one thing you’d like to advertise in February and see if #Februaryfeature can assist improve gross sales and engagement associated to it.
#FebruaryCharacteristic to characteristic an worker
You might additionally characteristic an worker, scholar, or buyer. These varieties of characteristic posts can get your workers, prospects, and followers enthusiastic about your corporation. Plus, they’ll need to share their “movie star” put up with their community, which can assist improve your attain.
#FreshStartFebruary
Another theme you may make the most of in your February Instagram advertising is #FreshStartFebruary. This is particularly relevant for companies within the well being and wellness trade.
As you may see, there may be way more to February than Valentine’s Day (however now we have loads of Valentine’s Day marketing ideas here). Use the concepts above for inventive and high quality engagement along with your viewers—one of the simplest ways to market your corporation. And don’t neglect about March! If you have got occasions or promotions deliberate for Saint Patrick’s Day or different holidays, get your viewers within the know.
For extra month-to-month advertising concepts, right here’s our full listing:
P.S. For advertising concepts for the entire 12 months, take a look at LocaliQ’s always-updated marketing calendar.
Full listing of February nationwide days & dates
Thanks, as at all times, to National Day Calendar.
February 1
Baked Alaska Day
Dark Chocolate Day
Freedom Day (Freedom From Slavery)
Get Up Day
Serpent Day
Texas Day
February 2
Heavenly Hash Day
Tater Tot Day
Groundhog Day
Girls and Women in Sports Day – Changes Annually
February 3
Carrot Cake Day
Day the Music Died Day
Missing Persons Day
Women Physicians Day
Optimist Day – First Thursday in February
February 4
Create a Vacuum day
Hemp Day
Homemade Soup Day
Thank a Mail Carrier Day
Wear Red Day – First Friday in February
Bubble Gum Day – First Friday in February
February 5
Weatherperson’s Day
World Nutella Day
Ice Cream for Breakfast Day – First Saturday in February
Play Outside Day – First Saturday of Every Month
February 6
Frozen Yogurt Day
Lame Duck Day
Chopsticks Day
February 7
Fettuccine Alfredo Day
Periodic Table Day
Send a Card to a Friend Day
February 8
Boy Scouts Day
Kite Flying Day
Iowa Day
Safer Internet Day U.S. – modifications yearly
February 9
Cut the Cord Day
Bagel and Lox Day
Pizza Day
Toothache Day
February 10
Cream Cheese Brownie Day
Home Warranty Day
Umbrella Day
Giving Hearts Day – Second Thursday in February
February 11
Don’t Cry Over Spilled Milk Day
Inventors’ Day
Make a Friend Day
Peppermint Patty Day
Shut-In Visitation Day
White Shirt Day
February 12
Plum Pudding Day
Global Movie Day – Second Saturday in February
February 13
Galentine’s Day
Cheddar Day
Tortellini Day
Pork Rind Day – Day of the Big Game
February 14
Cream-Filled Chocolates Day
Ferris Wheel Day
Organ Donor Day
Valentine’s Day
Football Hangover Day – day after the Superbowl
Clean Out Your Computer Day – Second Monday
February 15
Gumdrop Day
Singles Awareness Day
Wisconsin Day
February 16
Almond Day
Do A Grouch a Favor Day
Pancake Day (IHOP) – modifications yearly
February 17
Random Acts of Kindness Day
Cabbage Day
February 18
Battery Day
Crab Stuffed Flounder Day
Drink Wine Day
No One Eats Alone Day – Changes yearly
Caregivers Day – Third Friday
February 19
Arabian Horse Day *
Red Sock Day * – Third Saturday in February
Chocolate Mint Day
Lash Day
Vet Girls RISE Day
February 20
Comfy Day
Cherry Pie Day
Love Your Pet Day
Muffin Day
February 21
Grain-Free Day
Sticky Bun Day
Presidents Day – Third Monday
February 22
Supermarket Employee Day *
California Day
Cook a Sweet Potato Day
Margarita Day
World Spay Day – Last Tuesday in February
February 23
Banana Bread Day
Dog Biscuit Day
Tile Day
February 24
Tortilla Chip Day
Toast Day – Last Thursday
Chili Day – Fourth Thursday
February 25
Chocolate Covered Nut Day
Clam Chowder Day
Skip the Straw Day – Fourth Friday
February 26
Set a Good Example Day *
Pistachio Day
Tell a Fairy Tale Day
February 27
Anosmia Awareness Day
Kahlua Day
Retro Day
Strawberry Day
Polar Bear Day
February 28
Chocolate Souffle Day
Floral Design Day
Public Sleeping Day
Tooth Fairy Day
Rare Disease Day USA – Last Day in February
February 29 (Every Four Years)
