Affiliate advertising is among the finest methods to earn a fortune. However, when promoting affiliate merchandise, one of many frequent limitations you face is the data hole.

The visitors you generate utilizing Ads or social media could not all the time have correct data concerning the product you’re selling. In truth, the copy on the affiliate product web page will not be persuasive sufficient to shut the deal.

So, how will you enhance your conversion charge as an affiliate marketer?

Well, the perfect answer is to make use of a nicely-deliberate bridge funnel.

A bridge funnel is a particular funnel technique that may flip much less potential visitors into consumers earlier than driving them to the affiliate product. The trick is to make use of a bridge web page to hook the prospect earlier than referring him/her to the product.

Typical Bridge Page Funnel

Today, you’ll be taught how one can create a bridge funnel by yourself simply.

After studying this text, it is possible for you to to:

Start utilizing bridge funnels immediately

Convince extra prospects into consumers

Maximize your conversion charge

And finally, turn out to be a profitable affiliate marketer.

So let’s start.

The Bridge Page Funnel

Usually, whenever you attempt to refer related visitors towards a product web page, you both run paid Ads or write product listicles. Or chances are you’ll share it in your social channels. And then, you anticipate prospects to click on on the hyperlink you’ve supplied to go to the product and buy it.

Now, the issue right here is you’ll be able to solely present a restricted quantity of data on an Ad, social caption, or a portion of a listicle.

In truth, even for those who write a devoted weblog on a single product, you’ll nonetheless want Ads to drive extra visitors there as a result of getting visitors organically on a weblog web page takes extra time. Hence, a weblog will not be the best choice for getting fast outcomes.

The excellent news is there’s a higher answer – the bridge funnel technique.

As talked about above, on this technique, you utilize a “bridge web page” to persuade your prospects to purchase the affiliate product.

What Is A Bridge Page?

A Bridge web page is an additional step earlier than the precise product web page, the place you utilize a persuasive copy to persuade the prospect to decide.

On this web page, you’ll spotlight the advantages and benefits of the affiliate product and make the prospect notice why it’s a good determination to purchase it.

Unlike a weblog, this will likely be, in a roundabout way, a persuasive gross sales pitch.

Why Do Bridge Funnels Work?

When utilizing a bridge web page funnel, you’re going to get a variety of benefits that you just in all probability received’t get with a weblog, social posts, or direct paid Ads.

For starters, a bridge web page works higher than a weblog as a result of, right here, the copy and design of the entire web page are devoted to selling your affiliate product. It’s just like utilizing a touchdown web page to advertise your individual providers or merchandise. Hence, extra prospects for conversion.

Second, your copy is usually a lengthy-type gross sales pitch or a to-the-level persuasive copy the place chances are you’ll spotlight the main advantages of getting the product. It is kind of limiting on this regard whenever you use Ads or social posts. Most individuals are inclined to keep away from studying lengthy captions, and paid Ads have little or no house to incorporate textual content. Hence, you may have a greater alternative to attempt to persuade your prospects utilizing a bridge funnel.

On prime of that, it’ll additionally prevent from dropping authority because of merchandise being out of inventory. Normally, whenever you write blogs, if the merchandise are not accessible, your weblog turns into out of date, and folks clicking on the hyperlinks find yourself dissatisfied. In the case of a bridge funnel, you’ll be able to merely flip off the advertisements and the bridge web page, and that’s it. You can then create extra bridge funnels for different new merchandise.

One of the perfect makes use of of a bridge funnel is to promote excessive-ticket merchandise.

If you wish to earn extra money in a short while, the one two methods to take action are to both promote a trending product that prices much less however sells excessive in numbers or an costly product that can give an enormous fee.

The latter is extra fascinating if the product has actual worth. In this case, a bridge web page will assist you to acquire belief and let you use a correct gross sales letter to persuade a prospect to put money into a excessive-worth product.

And, if the fee charge is excessive, it is possible for you to to earn much more than what you get from different approaches.

Now, to promote excessive-ticket merchandise, nonetheless, a direct strategy could not all the time work. A extra environment friendly approach is to go for a squeeze web page bridge funnel. You will be taught extra about it a bit later on this article.

For now, allow us to take a look at a fundamental instance of a Bridge Funnel.

Let’s say Jane was browsing by Instagram. While scrolling, she discovered an incredible picture of a cheerful woman holding an exfoliator. She learn the caption and located a hyperlink to get extra particulars on this exfoliator.

Clicking on the hyperlink took her to a web page highlighting each advantage of utilizing this exfoliator, together with actual buyer testimonials. For instance, it claimed outcomes could possibly be noticed in as little as 3 days.

Jane thought this was nice and needed to buy it immediately. She clicked on the CTA, and it redirected her to Amazon. Since the value and the product particulars matched, she went forward and accomplished the acquisition through Amazon.

Let’s assume you’re the one who ran this Instagram Ad. And let’s say you’re an affiliate promoter of Amazon merchandise. So, since Jane bought the product, you’re entitled to a fee.

If you may have an excellent persuasive copy on the bridge web page, it’ll undoubtedly get you extra conversions.

Now, allow us to get a more in-depth take a look at several types of bridge funnels.

Types of Bridge Page Funnels

Let’s be clear. It is considerably obligatory to make use of Paid Ads in relation to promoting affiliate merchandise if you wish to earn an excellent fee in a short while.

But after an individual clicks on the Ad, moderately than taking them to the product web page, it’s higher to go for a method the place you’ll be able to persuade the prospect and ensure the sale. That’s the place the bridge funnel is available in.

However, you don’t all the time take the prospect to a bridge web page first. There are different methods as nicely.

Let us take a look at 3 of the perfect bridge funnel methods that may absolutely get outcomes:

Typical Bridge Funnel

Squeeze Page Bridge Funnels

The Affiliate Quiz For Multiple Bridge Funnels

1. Typical Bridge Funnel

A typical bridge funnel means you’ll use the next steps:

Step 1 – Paid Ads

Step 2 – Bridge Page

Step 3 – Product Page

First, you create a few catchy pictures and use them for Paid Ads on social media, together with a persuasive caption.

Use the hyperlink to your bridge funnel because the hyperlink on the CTA of the Ad. Whoever clicks on the Ad, they are going to be directed to the bridge web page.

If the customer is satisfied and clicks on the CTA button on this web page, he will likely be directed to the Product gross sales web page.

And that’s it. That’s the entire fundamental bridge funnel.

Now, I preserve saying it repeatedly, however be sure you have an excellent persuasive copy on the bridge web page. That is your major software to persuade a prospect to turn out to be a purchaser.

A fundamental bridge web page funnel works nicely on bodily merchandise, equivalent to magnificence merchandise, important dwelling decor, and many others., that value a mean quantity however usually tend to promote to the precise targetted viewers.

2. Squeeze Page Bridge Funnel

Unlike the everyday bridge funnel we mentioned earlier, a squeeze web page bridge funnel is solely a mix of a squeeze web page and a bridge funnel.

The thought is first to make use of a lead magnet to gather leads. And then chances are you’ll attain them with a hyperlink to your bridge funnel to buy sure services or products.

So right here, you’ll mix the idea of a squeeze funnel and bridge funnel into one.

The steps concerned in a squeeze web page bridge funnel are as follows:

Step 1 – Paid Ads

Step 2 – A Squeeze Page

Step 3 – Email Automation

Step 4 – Bridge Page

Step 5 – Product Page

So right here, you first run Paid Ads to advertise the free useful resource for making a gift of. On the CTA, use the hyperlink to the squeeze web page.

Clicking on the Ad will take the prospect to the squeeze web page. Here, use a persuasive copy to elucidate the advantages the prospects will get in the event that they use the free useful resource. Include an decide-in type in order that the guests have to offer a reputation and an e mail earlier than having access to the free useful resource.

Once the shape is submitted, give a fast message to test the e-mail and set automation to ship an e mail with a hyperlink to the free useful resource. After a couple of seconds, redirect him to a bridge web page that accommodates a persuasive copy to focus on the affiliate product.

However, at this level, most individuals will in all probability not take the provide and moderately be targeted on utilizing the free useful resource they acquired through e mail.

Set up one other automation in order that anybody who has submitted the shape in your squeeze web page will get an e mail after 3 days asking them to take a look at a product they could discover precious. Here, embrace the hyperlink to the affiliate bridge web page on the e-mail CTA button.

Clicking on this e mail CTA will take the prospects to the identical bridge web page you used earlier. In most instances, the prospects will keep in mind and browse it as a result of now they belief you due to your precious free useful resource.

If the consumers discover the product to be helpful, they could click on on the button and will likely be redirected to the product web page to finish the acquisition.

The purpose why this strategy works is that you just already gave worth to the prospect beforehand. The squeeze funnel allowed you to gather leads which can be extra prone to buy the affiliate product and helped you acquire authority by offering worth at no cost.

This bridge funnel technique works rather well with excessive-ticket providers equivalent to enterprise teaching, management coaching service, excessive-worth programs, and many others.

3. The Affiliate Quiz For Multiple Bridge Funnels

If you’re affiliated with a number of merchandise of the identical area of interest or promoting completely different packages of the affiliate product that will range from individual to individual, then this is able to be the perfect strategy.

The thought is to make use of a quiz to find out which package deal fits the prospect after which direct him to the precise Bridge Funnel particularly for that package deal.

So, as a substitute of a easy Bridge Funnel, you first create a Quiz and construct bridge funnels for every product or package deal you wish to promote. Then, relying on the reply within the Quiz, chances are you’ll direct the prospect to the precise bridge web page.

So the steps concerned will likely be:

Step 1 – Paid Ads

Step 2 – Landing Page With A Quiz

Step 3 – Personalized Bridge Page (primarily based on the reply)

Step 4 – Product Page

The benefit right here is that after the quiz for those who handle to supply the precise product, it will increase the probabilities of closing the deal immediately for the reason that prospect feels the provide is customized for him.

Let’s take a look at an instance of how that is tremendous efficient.

Suppose a startup proprietor desires to be taught Digital Marketing. He noticed your Ad on LinkedIn about programs that may take a enterprise to the subsequent degree utilizing digital advertising.

He clicks on the Ad and is taken to a quiz to seek out out the state of affairs of his enterprise and the extent of experience he has in web optimization & digital advertising. He is extra hooked as a result of the quiz has particular questions, equivalent to what he understands by inner linking, how typically he makes use of UTMs to trace efficiency, and many others.

After the Quiz, he’s directed to a web page the place he’s provided an intermediate course on Digital Marketing, primarily aiming at web optimization (as his reply made it clear that this was his weakest aspect). The person in all probability already is aware of his lack of abilities in that area, and your persuasive copy makes him notice that he has to be taught this earlier than going all out for digital advertising. So he clicks on the CTA.

He is redirected to the web optimization course by DigitalEntrepreneurs, which covers all of the required ways to grasp web optimization. It could value a bit extra, however, he could find yourself taking it as he wants it for enterprise progress.

As you noticed, the thought is to make sure the prospect feels vital and is obtainable the precise product as per his wants. To succeed with this technique, it’s essential to analysis to seek out out what questions could possibly be the precise triggers to grasp the person wants of your affiliate product.

Now that you understand how chances are you’ll use bridge funnels allow us to take a look at how one can create one your self.

How To Create A Bridge Funnel In WordPress

Generally, for those who consider funnels, you in all probability think about utilizing a sophisticated, costly software. But that’s completely flawed. If you utilize WordPress, creating funnels is definitely fairly reasonably priced and straightforward.

Since WordPress is an open-supply CMS, you’ll find numerous helpful plugins that aren’t in any respect costly and tremendous simple to make use of.

To create bridge funnels for internet affiliate marketing, the best choice you’ll find in WordPress is to make use of WPFunnels (together with a dependable automation software).

WPFunnels has all of the options you must efficiently create any of the bridge funnel flows you discovered about on this article. And chances are you’ll arrange e mail automation that’s required to extend your conversions.

Just to indicate you the way it works, allow us to create a Squeeze Page Bridge Funnel utilizing WPFunnels actual fast.

You will likely be shocked how simple that is.

As an instance, let’s assume you’re an affiliate for a Business management teaching program that prices about $1000.

So first, you’ll need a free useful resource to squeeze out leads. Let’s assume you ready a e-book referred to as “The Business Leadership Skillset Handbook” that defines how one can measure his/her management abilities and features a guidelines of abilities required to be a pacesetter in a enterprise. And this, you’re prepared to offer away at no cost.

In this case, you must put together two funnel pages which embrace the next:

To create this, we are going to use the next:

WPFunnels Pro to create and design the funnel flows.

FluentCRM for e mail automation.

Now let’s create this funnel step-by-step.

Step-by-step Guide To Creating A Squeeze Page Bridge Funnel

First, we are going to create a funnel with WPFunnels to arrange the required pages, after which we are going to arrange the automation required in FluentCRM, which will be simply built-in with WPFunnels.

Step 1 – Create A Funnel From Scratch

First, go to WPFunnels > Overview, and click on on Add New Funnel.

Creating Funnel from Scratch

Then click on on “Start from Scratch” after which enter the Funnel identify as Coaching Funnel for Business Leadership which is able to take you to a clean canvas.

Enter Funnel Name

Step 2 – Create A Squeeze Page

On the clean canvas, click on on the “+ Steps” button.

Add Funnel step

It offers you the choice to import a template or create it from scratch.

Landing Step templates or scratch

Let’s import the Online Course Pro template for the touchdown web page & customise it right into a squeeze web page.

Simply hover on the template and click on on Import. Then the step will likely be added on the canvas. There click on on the step to pick it.

Now click on on the edit possibility (i.e., the pencil icon) to open the web page in edit mode.

**I’ve Elementor chosen as my most well-liked web page builder, so, in my case, it’ll open in Elementor edit mode. If you wish to use another web page builder, chances are you’ll change your choice at WPFunnels > Settings.

Re-write the copy and replace the design to match your free product, “The Business Leadership Skillset Handbook.”

Squeeze Page instance for bridge funnel

Then replace the web page, and your squeeze web page is prepared! You can return to the canvas, choose the step and click on on the View icon (eye icon) to view the web page.

Step 3 – Create A Bridge Page

Now, let’s create the bridge web page. Again click on on the “+ Step” button on the canvas & then will select the Custom step.

Next, we are going to create the customized step from scratch by naming it the “Bridge Page“.

Step 4 – Set up Redirection To Affiliate Product Page

Now, once more, choose the step and click on on the pencil icon button to start out modifying this step on Elemnentor.

If you may have any web page templates for it, chances are you’ll use that or design the entire web page with copy and components aimed on the affiliate product.

On the web page, make certain to make use of our widget because the CTA button. The widget is known as the “Next Step Button.”

Updating Bridge step

After including the button, change the button sort to “Go To URL Path” from the widget settings. Here, insert your affiliate hyperlink for the product you’re selling.

Once you’re accomplished with the copy and web page design, replace it, and it’s prepared.

Step 5 – Define User Events To Send Data To FluentCRM

As stated within the instance, individuals could not take the product provide now. So you’d wish to ship out an e mail to advertise the affiliate product to them, perhaps 3-days later.

In this case, you must ship the prospect’s knowledge to an automation software. We will use FluentCRM right here, however chances are you’ll use any one of many different automation instruments which can be supported by WPFunnels.

Now, go to FluentCRM and create an inventory named ‘Lead Gen‘ & two tags named ‘Opt-in Yes’ and “CTA Yes.”

Next, return to the canvas of your funnel on WPFunnels, and click on on “+ Integrations” on prime.

Here, select FluentCRM as your CRM. Then outline the next person occasions:

After Form Submission (Landing Page)For this, assign the listing “Lead Gen” and the tag “Opt-in Yes”

CTA Triggered (Bridge Page)For this, assign the listing “Lead Gen” and the tag “CTA Yes”

WPF Integration User Events

What this implies is that if somebody submits a type on the Landing web page, he will likely be added to the listing “Lead Gen,” and assigned the tag “Opt-in Yes.” And If somebody clicks on the Button on the bridge web page to go to the affiliate product, the identical particular person may also be assigned the tag “CTA Yes.”

We will use these to run an e mail automation marketing campaign.

Step 6 – Create Email Automation Flows In FluentCRM

To perform this step, you’ll need FluentCRM Pro.

Go to FluentCRM > Automation and create a brand new automation.

Here, you must set the next:

Automation Trigger: Tag Applied – Opt-in Yes

Send a customized e mail with a hyperlink to the free handbook.

Delay: 3 Days

Condition: If “Tag” is CTA Yes

If the situation is Yes, then “End This Funnel Here”

If the situation is No, then ship a customized e mail with a hyperlink to the affiliate product.

Automation for Bridge Funnel

So, as per this automation, the second somebody indicators up on the squeeze web page, he’ll obtain an e mail with a hyperlink to the handbook.

Then, if he clicks on the CTA button from the bridge web page, he’ll get the tag CTA Yes. Else, he is not going to have that tag.

Now, after 3 days, whoever is not going to have this tag will get an e mail with a pitch for the affiliate product.

That’s it. Your funnel is prepared.

Step 7 – Start Promoting Your Funnel

Once you’re accomplished with creating the funnel & organising e mail automation, it’s time to run Paid Ads on Facebook, LinkedIn, Google, or in your most well-liked channels to carry visitors to the Squeeze web page.

So, your Ads will likely be concerning the free handbook.

And chances are you’ll share the squeeze web page in your current social media, mailing listing, and teams.

Meanwhile, arrange re-concentrating on Ads for the squeeze web page as nicely in order that anybody who visits it however finally ends up not signing up will get additional Ads. Adroll is a superb software to handle re-concentrating on Ads.

You may arrange re-concentrating on Ads for individuals who go to the Bridge Page.

Final Thoughts

As you noticed above, it’s tremendous simple to construct a bridge funnel in WordPress. And you now have data of three methods to make use of the bridge funnel to get extra conversions.

Now, every of the methods talked about right here has its personal perks, and you need to determine which one fits your affiliate merchandise.

But do bear in mind; you must put some effort into copywriting to make sure the visitors you drive into your funnel will get the precise persuasive message. Here’s an incredible place to develop your copywriting skills.

So go forward and construct your subsequent funnel and make your internet affiliate marketing enterprise extra worthwhile.

About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a robust enthusiasm for WordPress & WooCommerce. She likes to be taught and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.