Emily Greenfield

9 Jan 2023

4 min

With a brand new 12 months comes new alternatives! Now that 2022 has come and gone, we mirror on the most wanted freelance skills on PeoplePerHour. With this information, we’ve predicted what skills we expect PeoplePerHour patrons might be searching for in 2023. From our knowledge, right here’s what we discovered:

Exhibition Marketing 

Based on our personal knowledge, we’ve seen a monumental 200% improve in Exhibition Marketing freelance skills in 2022. No doubt, this determine is because of the re-opening of indoor occasions and conferences post-pandemic, with companies taking the chance to indicate off their model, new merchandise, and companies, and entice new prospects. We anticipate this development to solely proceed to develop in 2023.

LinkedIn Marketing

Demand for LinkedIn Marketing skills on PeoplePerHour had an 8% improve in comparison with the earlier 12 months (2022 vs 2021). LinkedIn advertising and marketing is an effective way to make connections, generate leads, drive visitors and improve model consciousness – so we’re not shocked to have seen this ability develop during the last 12 months as a brand new period of versatile working has emerged and other people talk extra digitally. If you’re a B2B enterprise, then it’s essential to form your LinkedIn Marketing technique.

Web Analytics 

Web analytics continues to grow to be an increasing number of essential for each on-line enterprise. As extra on-line companies proceed to emerge, the demand for Web Analytics continues to extend, with 2022 growing by 10%. With the rise of eCommerce and on-line purchasing, the demand for this ability is extra essential than ever, particularly as it could possibly assist companies analyse web site knowledge and in the end enhance the consumer’s expertise. 

Ecommerce Development

With the rise of eCommerce and transfer to on-line purchasing, we’ve seen demand for this freelance ability. When you’re making your mark digitally, you wish to get it proper – that’s the place eCommerce builders come in and with their assist, can enable your corporation to succeed in a wider viewers and generate extra gross sales on-line. 

Video Marketing 

If you’re seeking to promote your model, product, or service – video advertising and marketing is an important ingredient to your advertising and marketing technique. Video advertising and marketing is an effective way to emotionally have interaction along with your prospects and get their consideration. We’ve already seen the recognition of video content material on social media platforms similar to TikTok and Instagram. With the assistance of video entrepreneurs, companies cannot solely reduce on prices however promote their model professionally and successfully in methods they couldn’t in-house. 

Animation 

Animation is a ability that’s very a lot nonetheless on-trend. It’s an economical option to market your model with out breaking the financial institution. By hiring a proficient animator to do the job, you may create tremendous participating and inventive adverts with out having to fret about hiring actors, charges, paperwork, and appropriate places to your subsequent marketing campaign. 

3D Design 

There’s a lot that companies can do with 3D design – from creating lovely structure to designing beautiful furnishings. Over the previous 12 months, this ability has continued to extend in demand. We predict it’s solely going to grow to be much more fascinating as we proceed transferring to a extra digital approach of working. 

Content Marketing 

Where would we be with out content material advertising and marketing? Engagement, retention, model consciousness, income technology and leads all fall again to this advertising and marketing technique. We’ve discovered that an increasing number of companies are selecting freelancers over businesses, not solely as a result of it’s less expensive in the long run, however the high quality of labor is commonly higher too. 

Fonts & Typography 

First impressions matter. A great font is vital to your model identification – fonts and typography help you improve the readability of phrases and content material to your prospects and showcase your model from the get-go. 

Tax Consulting 

With the quantity of presidency and coverage modifications which have taken place over the previous few years, it’s no shock that we’ve seen an increase in tax consulting and enterprise recommendation on PeoplePerHour. 

There you’ve it, PeoplePerHour’s high 10 most wanted freelance skills for 2023. What are your predictions for skills that may skyrocket in demand this 12 months?

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