Sales funnels with upsell affords are tremendous efficient in persuading prospects to spend extra. However, the laborious half is to land the preliminary gross sales. It’s much more tough for companies equivalent to counseling, occasion administration, internet growth, on-line coaches, and so on., the place you might have to guide a name earlier than closing the deal.

Even if you’re promoting programs, your first want to plan a touchdown web page that can inform the prospects that that is the best course for them. Sure, it’s simple if you’re already well-liked. But what if you’re simply beginning out the solopreneur journey?

Well, there’s a funnel technique that may allow you to convert extra prospects into purchasers in your preliminary touchdown web page. This is a particular technique the place you flip your touchdown web page into an entire funnel.

The One Page FunnelA one web page funnel is a novel technique the place you set up a web page right into a step-by-step conversion funnel. Using this technique you’ll be able to convert a prospect from simply discovering out about your product, to trusting you, and buying or committing to the product, all on the identical web page.

Normally, you’d resort to a technique of accumulating leads, sending nurturing emails, after which pitching your product. But how would you devise a correct copy that might convert the prospect while you pitch your merchandise?

Or let’s say you determined to easily create a touchdown web page for reserving counseling classes with you and need to drive natural visitors to it. How do you make certain most of those prospects convert?

The reply is the One Page Funnel. It is moderately a complicated copywriting tactic the place you management your prospect’s transition from curiosity, to authority, to constructing belief and at last closing the deal in a single web page.

However, it’ll solely work if completed proper. If any step is misplaced, it might cut back the conversion price considerably.

The excellent news is, at this time, you’ll study one to plan a one web page gross sales funnel with all the best components. You will get actional directions so to put together one your self and maximize your conversion.

So let’s start.

The Core Elements Of A One Page Funnel

The One Page Funnel construction consists of 5 core components:

The Persuasive “Dream” Headline

A Video Sales Letter To Convey The Solution

User Testimonials To Gain Trust

A Guarantee To Break The Dilemma

Call To Action For The Irresistible Offer

Let us have a look at every of them in additional element.

1. The Persuasive “Dream” Headline

The headline is a key side that may hook the prospect immediately, and it performs an enormous half in a one web page funnel.

Here, it’s good to use a headline that speaks of a dream final result that your target market is trying to obtain and would possibly be capable of obtain utilizing your resolution. Basically, it’s what your prospects what to expertise after his/her ache level is relieved and a sure objective is reached.

For instance, let’s say you’re a health coach and have a particular routine that can assist a prospect shed extra pounds with out counting on a weight-reduction plan management routine. So you might use a headline equivalent to “Lose 30lbs in 60 days with out altering your weight-reduction plan!“

People who’re critical about dropping pounds but additionally have an urge for food for meals will certainly be hooked.

The headline will assist to transition the prospect into the funnel. You could add a optimistic subtitle afterward to set off extra curiosity.

2. A Video Sales Letter To Convey The Solution

Right after the headline, a video is the easiest way to attach with the prospect and let him know what you will have for him as the answer.

Here, you might both use a VSL or a Promo video.

Video Sales LetterA persuasive video that conveys a narrative on the way you labored your method in direction of discovering the answer and why it’s the greatest resolution. And finally pitching the answer to the viewers.

Promo videoA particular video to advertise the product whereas highlighting its greatest options and use instances in a brief however partaking video.

Following are pointers for getting ready a VSL and a Promo video.

Guidelines To Prepare A Video Sales Letter (VSL)

**This can be a 7-10 minutes video.

Land a hook to attach with the best viewersThis will be completed by specifying the trade and stating the issues you’ll give options to.

Give a fast story on the way you found the issueThe greatest method right here is to elucidate what you had been attempting to do however failed and later came upon what number of others had been going through the identical points as nicely.

Share what you discovered while you looked for an answerHere, point out a couple of potential options that you just discovered after going through the issue. But then again off as a result of a barrier in them or as a result of not being possible.

Reveal the answer you will have preparedNow, point out that after failing to get one of the best resolution, you determined to create one your self. Then introduce your resolution and revise the advantages of utilizing this over the opposite choices (until it’s a resolution to an issue that was by no means resolved).

Make a suggestion that’s tremendous engagingHere, it’s good to make a suggestion that folks will get interested in. A very good low cost for a restricted variety of folks is an efficient strategy to pique their curiosity.

A Strong CTA with FOMOUrge the viewers to get the product now and point out the deadline of the provide availability to create a FOMO impact.

Guidelines To Prepare A Promo Video

**This can be a fast 1-3 minute video.

Mention the issue the target market is going through.

Give assurance that there are not any worries, the answer is there.

Present your resolution as the best choice.

Highlight the advantages of utilizing your resolution.

Give a fast situation of what to anticipate after utilizing it.

Make a CTA to take the answer. (You could or could not point out the low cost provide right here)

VSLs are likely to work higher when it’s a restricted-time provide, whereas Promo movies are handier while you need to use the identical video to run Paid Ads on an extended-time period foundation.

3. User Testimonials To Gain Trust

Right after the VSL, it’s good to current a couple of testimonials from actual customers.

You see, the VSL helps you current your resolution and seize the eye of prospects, however it’s usually not sufficient to construct full belief. Hence, it’s essential so that you can add a bit for testimonials proper after the VSL. Words from actual customers assist to cut back doubts.

This means it’s a must to acquire these testimonials earlier than you arrange a 1 web page funnel.

One of the methods to gather testimonials is to supply your resolution free of charge to a couple purchasers earlier than you launch your product.

You will discover that, in a number of social teams, on occasion, an individual could submit that he’s keen to assist 3-5 entrepreneurs with search engine optimization/market technique, and so on., free of charge.

Now, right here’s the factor. Yes, folks actually do provide their companies free of charge, however not fully. Most of them will agree with an entrepreneur that they’ll do the whole lot free of charge, and all they require is a testimonial.

This is an effective way to get credible optimistic opinions which can allow you to put together the testimonial part of your one web page funnel.

This part performs an important position in constructing belief together with your prospect.

4. A Guarantee To Break The Dilemma

If your viewers has scrolled down this far, this implies they’re virtually satisfied to take your provide. To give a remaining push of confidence, all you want is to supply a assure of some type.

For instance, you might state:

100% cash-again assure

14-day cash-again assure if not discovered helpful

Guaranteed leads to 30 days or get your a refund

The thought is to guarantee the prospects that they don’t seem to be taking a danger.

It additionally highlights the truth that you might be assured together with your resolution and is able to provide a cash-again assure in case you fail.

If completed proper, by now, the prospect can be to learn the way he can get the provide.

5. Call To Action For The Irresistible Offer

One specialty of a one web page funnel is that it’s going to work like a allure virtually each time when you have an excellent provide at hand.

After you will have satisfied the prospects that that is what they want, you don’t want to again out as a result of cash. So, the objective of this part is to make the prospects really feel that they’re getting a discount. They ought to really feel that they’re paying method much less for one thing that’s value extra.

You could make irresistible affords equivalent to,

providing an enormous low cost,

making some free giveaways,

providing a couple of added advantages free of charge, which others should pay additional to get,

providing one thing that others don’t have entry to in any respect, and so on.

But simply providing one thing good isn’t sufficient. You additionally must leverage the FOMO technique right here.

Give a vibe that this provide is simply accessible for a restricted time, or for a restricted variety of folks solely.

The prospect has to really feel like he has to take a call now or he could miss an ideal provide.

And this is usually a very direct message equivalent to a Title stating “Get the whole lot + 10 additional templates at 50% off at $57 $230!” together with a subtitle, “Offer expires in 3 days!” (A countdown timer would make it much more efficient.)

If you will have made a suggestion within the VSL, this must be the identical provide, or one thing higher.

Now, on this part, or on the very subsequent, proper after the CTA, embody a simplified checkout type to let the prospect place an order proper then and there.

**On the checkout type, solely embody the fields that you just completely require. For instance, if it’s a digital product, then cover the handle fields. You can also use a multi-step type to separate the person data and fee particulars to make it simpler to undergo.

**If you employ a one web page funnel template from on-line, guarantee that all of the above steps are included in that template.

And that’s it. Your one web page funnel is prepared.

How To Create A One Page Funnel In WordPress?

Now that you know the way to create a one web page gross sales funnel, allow us to have a look at how one can create one in WordPress with out a lot problem.

All you want is the plugin WPFunnels.

WPFunnels is true now the best resolution for gross sales funnels and lead era funnels in WordPress. You could simply create any sort of funnel on this plugin after which run your gross sales or lead campaigns, monitor outcomes, and generate extra income.

Let us have a look at a fast step-by-step information on how you should use WPFunnels to create a one-web page funnel.

Suppose you need to create a one-web page funnel for a “90- Days Weight Loss Program” for which you usually cost $200.

You might want to create two pages for this:

The one web page funnel to generate gross sales.

A Thank You web page with the order abstract and directions on what to do subsequent.

Before you begin,

ensure you have WPFunnels & WPFunnels Pro put in and activated in your website.

Install WooCommerce or LearnDash in your website (relying on what you promote)

You have created your product/course in WooCommerce or LearnDash

**We can be utilizing WooCommerce for this information.

Now observe the steps under.

Go to WPFunnels> OverviewHere all of your funnels are listed.

Creating Funnel

Click on “Add New Funnel.” This will allow you to create a brand new funnel from scratch or you might import a funnel template.

Import the three-step ‘Weight Lose’ funnel template.

Choosing Templates

Right-click on the Landing step and click on on the purple cross (❌) to take away the touchdown web page.

Removing Landing Step

Next, choose the checkout step and click on on the configure icon.It will open the checkout settings web page, the place you might add your product as the principle provide product within the funnel.

Adding Main Product

Now, return to the canvas, choose the Checkout step and click on on the edit icon. This will open the web page within the edit mode of your most well-liked web page builder. (For this information, we’re utilizing Elementor.)

Improve the web page design together with your one web page funnel copy and restructure components the place required.

Remember to make use of the checkout widget for the checkout type and use the constructed-in checkout subject editor to dish out pointless fields.

Go again to the canvas, and now choose the “Thank you” step. Then click on on the edit icon to open it within the edit mode of your web page builder.

Here, you might use a simplified web page design simply to thank the prospect and instruct him on tips on how to discover the answer he paid for.

And that’s it. Your one web page funnel is prepared.

Remember to arrange a number of copies for this so that you could be run A/B Split exams and provide you with the absolute best copy for the best conversion. (You could simply run A/B cut up testing in WPFunnels.)

You could then combine with FluentCRM for electronic mail automation and drive visitors to this web page from numerous social channels and electronic mail lists or by way of Paid Ads.

You could even think about making one click on upsell affords after the preliminary buy to promote extra companies or affiliate merchandise to the identical purchasers.

Final Thoughts

As you say, a one web page funnel is an excellent strategy to craft a nicely-deliberate journey to your prospects on a single web page.

Unlike conventional touchdown pages, this technique tends to leverage the ability of persuasive copywriting together with numerous psychological triggers to transform targetted prospects into gross sales.

Also, a gorgeous one web page funnel template made by an skilled works rather well. Just guarantee that all the data is supplied by you since incorrect data could drive folks away out of your funnel.

So it’s excessive time you begin utilizing this technique.

And in case you personal a WordPress website, then it’s tremendous simple to create one utilizing WPFunnels.

So, get WPFunnels now,

About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a powerful enthusiasm for WordPress & WooCommerce. She likes to study and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.